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Forbes posts: Social Media Is Not Just Another Marketing Vertical - 6/04/15 Social media is not a marketing vertical, and not a vertical at all really. To me, as a social media entrepreneur and business owner, it is more of a horizontal layer that touches all facets of a business. I've seen it impact - and improve - customer service, sales, recruiting, retention and more. Daren Metropoulos posts: Twinkie's Miracle Comeback - 4/15/15 With ingenuity, capital and creative chemistry, billionaire C. Dean Metropoulos and Apollo Global's Andy Jhawar rescued Hostess Brands - and set themselves up to feast on a $2 billion gain.